What Are The Methods That Are Used To Improve The Search Engine Ranking

Now a days search engines(Google, Yahoo, Bing) is one of the most important ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list and the criteria are different for every search engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website. Generally tailoring your website for improved search engine rankings is also known widely as Search Engine Optimization Services.

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Methods Used To Improve Search Engine Ranking

1.Research the keywords: Decide what search queries you want to show up for and do some research on how many people are actually searching for your site Many times it is best to consult a "natural search engine optimization" professional during this process and there are several tools available from Google, Overture, and third party software developers that can make the keyword research process easier.

2.Target niche keywords with low competition: Try to use Google Adwords to check how competitive before deciding on it and most important thing is that the keywords has enough searches.

3.Focus on the end user: If you spend too much time trying to please the Search Engine Spiders, you may forget about the end user. Think about what your target market needs to accomplish their goals, and then put it on your site so that they can easily find it. The phrase "content is king" was born about 6 years ago, and it still holds true today. If you want to be relevant for specific keywords, than you need superior or at least highly competitive content. Basically on average, one can target between 3-5 like keyword phrases per page and make it as natural as possible and the Search Engines will reward you with a first-page ranking.

4.Make sure that all the pages of the site have custom titles and also descriptions: If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages

5.To make sure that you have not missed any tags or damaged any links in the process, use an inspection tool to look over your website and in the process of inspection, you will also automatically be provided with a sitemap.

Below graph show the percentage of Search Engine Usage

Graph Show The  %age of Search Engine Usage

6.Keep the structure, navigation and URL structure of your site simple enough for search engines to follow and remember that search engines cannot parse your navigation if it's using flash or javascript. So try to stay close to standard HTML when it comes to Navigation, mostly URLs with dynamic parameters usually do not perform when it comes to search engine rankings.

7.Create a site map that tells people where everything is on your site and you will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will also like it.

8.Build up your popularity: So now you have determined the right keywords on the right pages, you've created all of the necessary content, and you've optimized all of the content to the best of your capabilities. Most important thing is how many other websites know you (i.e link to you), and how popular are they, this is typically referred to as link popularity, or called PageRank by Google. The more sites that link to your site the better, and the more popular the site linking to you the more value you will receive for your link popularity, normally the best types of "link building" are directory registration, text link advertising, and press release distribution. Try to provide valuable information or tools so that other people are motivated to link to your site.

To know more about how to improve search engine ranking refer to this PDF file:

http://www.ceonex.com/pdf/Ceonex_Top_Ten_Methods.pdf

Table show the Search Engine ranking factor

Search Engine Ranking Factor		%Affected
Link Popularity		40%
On Page SEO		15%
Social Acivity		7%
Domain Name		7%
Others		31%

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Reference:

https://en.wikipedia.org/wiki/Search_engine_optimization

https://en.wikipedia.org/wiki/PageRank

https://en.wikipedia.org/wiki/Google_Search